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February 2014 - ICE Exhibition in London

Wednesday, April 9, 2014

Page 12 - Key Concepts and Questions Part 2

Feelings and Concerns about the Company I have been given - Aristocrat Leisure Pty Ltd

QUESTION 8 - Are you Happy with the firm you have been given or would have you have preferred to be given a different company?

My first reaction when I checked the list of companies was Eeek!!!! why did I get a gambling company? What was the lecturer thinking when he allotted the different companies to each one of us? You have to be kidding giving me a gambling company. These and many other thoughts went through my mind as to why? Ok! so it is part of this course so I set down to investigate what I was going to do.
This was an area that I don't usually delve into. I am not a gambler and as far as poker machines go watching other people lose money didn't interest me let alone me playing poker machines. I probably would've preferred say an airline or computer or even a coffee company to study.
However as I am now researching Aristocrat Leisure I have gained an insight into the background of the equipment used to gamble away money. People around have needed some way to relax or a quick money gain or loss whatever the situation.
The main point for me is not to look at the circumstances surrounding poker machines but how a company goes about running their business whether it be inventing and making poker machines. The more I learn about this company the more I can see how the gambling industry works both out front and behind the scenes. The thing that probably has got my interest is how the founder of the company that has been successful over the past 60 years would leave it behind to start a new company. It will be interesting to compare Aristocrat Leisure to Ainsworth Gaming and see what has occurred over the time.

3 comments:

Shrinking Camilla said...

Wow! I am super impressed with the design and layout of your blog. It really catches the eye. It's very professional and it makes me want to read more about your business.

Melody Carbarns said...

I wondered how I'd feel if I got a company that sold gambling to consumers. I mean, the industry is obviously filled with people who are clever and their business clearly sells. It's interesting isn't it. People don't have to buy in to it but you can't deny their role in the problems. I'm interested to see how your blog carries on and your thoughts. PS. I really like your blog!

Unknown said...

Hi Ladies

I have updated my blog today especially Mar 12. "What does Aristocrat actually do?"
I really enjoyed delving into my company. I still have to check out the other Annual reports to see differences and similarities but that will be later as I need to catch up on my other subject as my textbooks for it didn't arrive until Thursday hence the major work on my blog being done.
Have a great weekend.