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February 2014 - ICE Exhibition in London

Wednesday, April 9, 2014

Page 2 - Aristocrat Leisure Limited

The company that I have been given for this assignment is Aristocrat Leisure Limited. The company has a diverse portfolio which extends from electronic gaming machines (EGMs) and interactive video terminal systems through to online content distribution in regulated markets and complete gaming solutions for their customers.

Website
http://www.aristocrat.com.au/

Aristocrat offices are located in Australia, the USA, New Zealand, the United Kingdom, South Africa, Sweden, Argentina, Japan, and Macau. Each staff member is focused on fulfilling the needs of customers at all levels, while the global management structure drives innovation in business areas. Aristocrat’s core values of integrity and respect for the individual and the communities within which the company operates, underpin relationships with all stakeholders. Aristocrat is committed to working in partnership with industry, governments, and regulators to ensure it meets all responsibilities

Purpose
"To Create the world's greatest gaming experience - everyday"

Mission
"Áristocrat will build sustainable value for all stakeholders by providing innovative and entertaining gaming solutions to customers on a world-wide basis'

Core Values
"Integrity and respect for individuals and communities within which they operate underpin their stakeholder relationships. As a global business, they are committed to working in partnership with industry, governments and regulators to ensure that the company meets all of their responsibilities, be they commercial, regulatory, social or environmental."

Milestones
1933 - Originally Ainsworth Consolidated Industries and was founded in Sydney, Australia
1953 - Leonard Ainsworth took over his father's company and converts it to producing slot machines
1956 - Slot machines became legalised in New South Wales
1956 - Leonard Ainsworth also launched the company's first model called "The Clubman"
1960 - Company opens an office in Europe.
1961 - Company opens a new production site in Sydney; also launches the Aristocrat Nevada machine.
1964 - Company enters the Nevada market through a U.S.-based sales agent.
1965 - Company releases the first poker machine featuring electronic components.
1979 - Company releases its first video-based poker machine.
1988 - Company begins exports to the New Zealand market.
1994 - Leonard Ainsworth turns over control of the company to his sons, sparking a family feud; the company begins selling machines in Victoria.
1996 - Aristocrat goes public, listing on the Australian stock exchange.
1997 - The company launches the Hyperlink gaming system; the company pays a $500,000 fine to the Colorado gaming authority.
1998 - Aristocrat buys the South African distributor, Africa Leisure.
1999 - The company forms a refurbished machine division, Jubilee.
2000 - Aristocrat forms a joint venture with Japan's Sammy Corp.; the company is awarded a license to sell gaming systems in Nevada.
2001 - Aristocrat acquires Casino Data Systems, of Las Vegas.
2002 - The company buys out Sammy Corp.'s share of the Japanese joint venture.
2003 - The company strengthens its strategic alliance agreement with the United States' Mikhon Gaming Corporation.

What type of Pokies and Slot machines do Aristocrat Have?

Aristocrat has many types of Pokies and Slot Machines. See link below.

http://www.vegasslotsonline.com/aristocrat/

6 comments:

Unknown said...

Like the blog Iris, you have been busy. Have you started reading your annual reports yet?

Martin said...

Good to see you have got started looking at what your firm does.

Unknown said...

Hi Iris, Fantastic work. It does looks like you have been busy as Ben said. I like the layout of your blog. It looks like you have an excellent understand of what your firm does.

Erikai Durnsford-Guerrini said...

Hi Iris, I have been assigned a gaming solutions company - eBet. I'm excited to have found your blog and look forward to watching the information you post. eBet operates globally although it seems as though Aristocrat operates on a wider scale. It's great to see you have included the mission statement and key dates of the company achievements it makes it a lot easier as a reader to grasp an understanding of what your company does.

Unknown said...

Wow wish I had gotten this far...thanks for this, has given me some ideas concerning how to set out. Well done.

Unknown said...

Great looking blog. You have done a lot of work with it. You have a very interesting company for this assignment, I look forward to hearing more about it.